In today's design landscape, staying current is crucial, especially in healthcare. A well-defined brand identity builds trust and clarity, which are essential for any medical organization. Recently, I undertook a logo redesign project for a medical organization that had been stuck with an outdated logo reminiscent of the late '80s and early '90s. This black and white circular logo posed challenges, particularly when scaled for smaller applications like business cards and mobile apps.
Understanding the Need for Change
Assessing the old logo revealed that it, while sentimental, lacked clarity and recognition, particularly at smaller sizes. In our fast-paced world, first impressions often stem from visuals. A client may overlook a logo that is hard to recognize, which can create barriers to trust.
Research and Inspiration
Before diving into the design phase, I conducted thorough research on current design trends in healthcare. Color psychology is vital in evoking feelings of trust and strength. Studies have shown that 40% of people associate the color blue with reliability, while green is linked with healing and health.
As I explored successful medical logos, key themes emerged: simplicity, cleanliness, and vibrancy. The objective was to create a logo that was not only visually appealing but also functional and informative both with the full name uttilizedand as an acronym (which the organizaiton most often uses.)
I also supplied the client with BW and greyscale format.